.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when adapted to running into billions in financial backing yearly, have actually increased nearly $360 thousand thus far this year, placing it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That slowdown is because of market concentration, improved regulatory pressures, and economical uncertainties.ADWEEK spoke to 5 VCs that remain to invest in adtech business, in spite of these obstacles, regarding what they are looking for as well as what they stay away from. Probably unsurprisingly, these real estate investors are targeting possibilities in privacy-focused technologies as well as industry-specific places such as hooked up television.